À la by Sabeen and Samina promises you Luxurious ensembles which embody sophistication, glamour and ease. Fashion forward with traditional appeal, À la offers exquisite pret, semi-formals and wedding wear. As this dynamic duo redefines couture with the expression of their quintessential Pakistani design aesthetic, the outfits have innovative cuts, creative detailing and intricate handwork/embroidery. Varied elements of nature are incorporated into the pieces using originality and unusual colour palettes. This brand brings high-end fashion to another level altogether.
Showcasing their designs exclusively at Boulevard One upcoming exhibition!
Lets have a chat with Sabeen, lady behind this amazing brand!
DSD:Please tell us a bit about yourself and your brand!
I grew up in Lahore and moved to Islamabad after I got married. I have always loved the power of clothing and transformative quality of dressing up. Despite being the capital of Pakistan, Isloo lacked greatly in the modern designer wear and retail fields. My partner Samina and I started this brand two years back to bridge this very gap. We’ve worked really hard and finally the hard work is paying off.
A la is a French word which means ‘ in the style of’ and in Urdu it means ‘superior’. As the name suggests, A la promised you luxurious ensembles which embody sophistication, glamour and originality. We believe in being fashion forward with traditional appeal which is why our design aesthetic is quintessentially Pakistani fusion with innovative cuts, creative detailing and intricate hand work / embroidery. The basic idea was to create a sellable clothing range for women who want to make a unique style statement.
DSD:why did you decide to become a fashion designer ?
There are some career options you don’t choose, they choose you. It just seemed natural to want to translate my ideas into fashion. Beautiful clothes have always fascinated me and I love learning about design. It’s the only thing in life that calms me and excites me at the same time.
DSD:Do you keep up with the trends or create your own?
A combination of both. As a designer, you’ve always got to push yourself forward, you’ve always got to keep up with the trends, make your own trends and fuse what’s ‘in’ with your personal design asthetic. That’s what I do.
DSD:Tell us about your latest trends?
Latest trends for this season are statement sleeves, neons, structured jackets, loose capes, metallics, Victorian frills, one shoulder and off shoulder tops.
DSD: What is the biggest lesson that you’ve learned since you started your fashion house?
The biggest lesson that Ive learned is that ‘Hard work always pays off.’ Being persistent in whatever you do pays off, whether it’s pulling all-nighters to finish a dress or reinventing a look to perfect it.
DSD:Something that doesn’t go out of style?
Fashion trends come and go so quickly, it’s hard to keep up sometimes. Not all fashion trends are disposable. In Pakistan duppatas are something that will never go out of style. And as this year has proven, shalwars in one form or the other will always stick around.
DSD: what were your inspirations for the designs you created for this season.
Our summer collection is inspired by the colours, atmosphere and freshness of morning light. It is a mash up of soft pastels and warm blush tones. The collection celebrates life with various elements of nature incorporated into the pieces. Structural crepes and silks, delicate cotton nets, organza and lace combine to create a wardrobe for a woman who is confident, wants to stand out and has a trend- conscious outlook.
DSD: What advice would you give to aspiring fashion designers ?
‘Beautiful things don’t just happen. If you want something marvellous you’ve got to create something marvellous.’
Fashion design is definitely a tough and competitive field, but it’s also really creative and exciting. I would encourage you to explore it if you’re passionate about it. Also, don’t get intimidated by the ‘big’ designers out there. If you are good, try to do even better and your brand will create a niche for itself in the fashion market. Good luck!